HOW WE PRESENT WORK
No logo walls, no fabricated awards
LaunchPointCo shares work as structured case narratives: the challenge, the go-to-market plan we built, what shipped on the launch runway and what the launch scorecard showed afterward. Client names are anonymised unless we have written permission. Every story includes caveats — market conditions, product quality and budget shape outcomes as much as agency execution.
SAAS · BC · PRODUCT LAUNCH
Repositioning a stalled B2B beta into a paid launch
A Vancouver-area workflow tool had strong product usage in beta but weak conversion on its pricing page and confused messaging across ads and sales decks. The founder needed a go-to-market plan before a hard launch date tied to investor milestones.
Scope: Positioning and messaging workshop, message testing via landing-page variants, launch campaign on LinkedIn and Google Search, landing-page conversion rebuild, launch comms for existing beta users, launch analytics dashboard.
Illustrative outcome: Pre-launch waitlist grew during the repositioning phase; launch-week sign-ups exceeded beta-to-paid conversion baselines from the prior quarter. Results reflected product readiness and an existing user base — not a template for every SaaS launch.
HARDWARE · PACIFIC NORTHWEST · CROWDFUND + DTC
Crowdfunded device: waitlist, PR and launch-day coordination
A hardware startup preparing a Kickstarter followed by direct sales needed demand at launch without burning ad budget pre-manufacturing. Messaging had to work for makers, early adopters and retail partners simultaneously.
Scope: Go-to-market plan with phased launch calendar, positioning and messaging for three audience tiers, waitlist and email programme, launch comms and PR to maker press, paid social tease campaign, post-launch optimization retainer for DTC store.
Illustrative outcome: Funding goal reached within 48 hours; DTC store conversion improved after post-launch landing-page tests. Hardware supply chain delays affected fulfillment timelines — launch marketing cannot fix operational constraints.
MOBILE APP · NATIONAL · VERSION 2.0
Major app update: re-engagement launch across Canada
A consumer app with an established install base planned a feature-heavy 2.0 release. Internal teams disagreed on headline benefits; prior update launches had underperformed on reactivation metrics.
Scope: Launch strategy focused on existing users first, message testing with in-app surveys and social ads, launch campaigns on Meta and TikTok, app store optimisation copy, launch comms and PR for tech lifestyle outlets, launch scorecard with cohort retention tracking.
Illustrative outcome: Day-seven reactivation beat the 1.x update benchmark; paid CAC for new installs remained within target on Meta. Organic app store uplift was modest — competitive app categories limit visibility regardless of creative quality.
PROFESSIONAL SERVICES · ALBERTA · MARKET ENTRY
Consulting firm entering BC market with a focused launch runway
An Alberta professional services firm opening a Vancouver practice needed local credibility fast — without pretending to be a decade-old BC institution.
Scope: Positioning for BC market entry, launch landing page, LinkedIn thought-leadership content calendar, targeted launch campaign, launch comms to partner network, post-launch optimization on lead quality metrics.
Illustrative outcome: Qualified inbound enquiries increased in the first 90 days; cost per qualified lead stabilised after message testing narrowed audience targeting. Market entry launches depend heavily on existing reputation and referral networks.